Developing unsuccessful features is one of the most costly mistakes companies make. Quality input from users will prevent you from developing features nobody uses.
Your customers can help you better understand your industry and foresee upcoming changes. Keeping them involved will also help secure their commitment during the implementation.
Data can show what doesn't work, but it can't tell you why. Asking customers for input on their user experience can help you discover what needs to change. No need to fix problems that do not exist.
Roadmaps reflect your strategy. Before sending your development team to work, ask customers for structured inputs, and make sure you don't miss an insight that can change it all.
There are some things that need a user perspective. When deciding between two options, customer input into both designs can help influence your choices and save your developers time.
Usability tests rarely tell you the whole story. Asking inputs from customers on designs before developing them might help you get strategic insights into missing elements and preventable errors.
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