The way we make decisions is no less important than the decisions we take. It's about the "how", not merely the "what". The first thing we do when starting a consulting project is designing the process. Technology allows you plenty of flexibility, but it is the process you design that matters.
An effective process design should generate final decisions that lead to two main outcomes:
Doing what works. Effective design collects all relevant knowledge on how to achieve an outcome, which enables leaders to take informed decisions and bring about better results. Essentially, the findings of a well-designed process should lead to and support action.
Faster delivery. An effective process engages all relevant partners in designing the right solutions, which makes them more committed to delivering change. Essentially, the findings of a well-designed process are instrumental to collaboration.
There are many typologies of decisions. We define two major kinds:
“What” decisions - on defining the outcomes. They often involve ideological considerations about priorities or allocation. There is no “right” answer.
“How to” decisions - on the change needed in budgets, regulations, methods and structures to achieve the outcome. These decisions require managing uncertainties.
Knowledgeable crowds can play a role in both types of decisions; although, the “what” decisions are less about knowledge and more about directions. Most management decisions on strategy, operation and organization have both layers.
A process design addresses four questions:
WHAT WE DON’T KNOW. The question should include the outcome and trigger people to think about what it takes to fulfill it. What would you define as success? What do you want? What do you actually need to decide on?
WHO DO WE KNOW. The groups we ask should have a diverse, decentralized and independent approach. Who will be affected by your decisions? Who holds the power to delay or help you? Who knows, studies or has experience in the field?
HOW TO APPROACH. The channels we engage through should make it beneficial for groups to participate. What channel can reach the groups? What is the quickest way for a group to answer? What engagements are already planned?
WHEN TO APPROACH. The timing should make the issue as relevant as possible to the groups you ask. Who should get an invite? What planned events should you integrate? What are the external deadlines you have?
Insights.US has developed a comprehensive methodology to the designing of effective processes. Over the years, time and again we have learned that the success of our work is underpinned by an intentional design of the overall process, and, in particular - the defining of a good question.
Interested to read more about project design and good questions? Visit Insights Help Center.
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