BOB GEDERT, DIRECTOR, AUSTIN RESOURCE RECOVERY

This is how we discovered new means to increase recycling in the City of Austin, TX

austin resource recovery

1,529

Members

1,359

Answers

11

Insights

63%

Impact

First, the city defined its outcome and asked a question:

More than half of all household recyclables get thrown away in landfills. How might we put fewer recyclables in the trash? What are we missing?

A few groups of stakeholders were invited to give advice

Austinites

Local Leaders

City Employees

Nonprofits

Students

Others

All the advice was collected in one place

The city reached out through social networks, newsletters, PR campaign, and town hall meetings. Austinites could share advice directly by sending a reply via SMS or logging in to the Insights website

PR Campaign

Personal Emails

PR Campaign

Town Hall Meetings

Posts on Facebook

Tweets on Twitter

Insights were used to make new decisions

"Some Austinites produce more recyclables than can fit in one blue cart every two weeks...."

"Austinites may need more information on how their recycling compares with others’..."

“Austinites recommend different channels and outreach methods to best engage citizens...”

Personal updates on impact were sent to all participants

Thanks! We will be in touch shortly.

Oops! Something went wrong while submitting the form

No Thanks

Interested to hear more?

Thank you! We'll get back to you shortly.
Oops! Something went wrong while submitting the form