Recycling can be a difficult task. Regarding how to best achieve it, who would know better than
the local residents themselves? Austin reached out to thousands of them to
ensure recyclables aren’t thrown in the trash.
The city reached out through social networks, newsletters, PR campaign, and town hall meetings. Austinites could share advice directly by sending a reply via SMS or logging in to the Insights website
On the website, participants could highlight key points in their answers and connect them to insights. Then, after ideas were grouped together, city officials and Insights partners curated new insights.
Users were asked to highlight key points in their answers and connect them to existing insights, so they did most of the analysis!
Insights partners curated new insights, while taking full responsibility to approve answers and observe the city standards.
The city executives were presented with the insights. They read some of the advice and made decisions based on the insights.