Ron Hulday, Mayor of Tel-Aviv

This is how we successfully introduced organic waste recycling in the City of Tel Aviv

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Members
473
Answers
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Insights
90%
Impact
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Unlike regular recycling, organic recycling collects biodegradable materials for composting. To understand how to encourage residents to participate in this form of recycling, the City of Tel Aviv drafted a consulting question:

We waste precious land and resources every year because of trash. The time has come to stop. What can we do to encourage residents in this neighborhood to recycle their organic waste?

The City reached out to different groups of stakeholders:

Resident Associations

Community Leaders

Local Leaders

Local Businesses

Residents

Teachers and Principals

Advice was collected through several channels

Round Tables

 Emails

PR Campaign

Phone Calls

Posts on Facebook

Text Messages

The insights focused on creating a sense of civic duty rather than any financial incentive

The theme of responsibility for the environment is intertwined with Jewish values. Having religious leaders calling the residents to recycle will change their approach..."

"Many of the residents were not born in Israel. We better use icons instead of texts, and adopt the messaging to different groups from different cultures..."

"We should start having garbage separation in schools, even before focusing on residents. Pupils are the real agents of change, especially when they return home..."

The City of Tel Aviv put together an action plan which included the launch of a new campaign that quoted city residents on why they recycle. It led to unprecedented levels of recycling.

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בנימין נתניהו, ראש ממשלת ישראל

רון חולדאי, ראש עיריית תל אביב

This is how we successfully introduced organic waste recycling in the City of Tel Aviv

סמל מדינת ישראל
90%
השפעה
9
תובנות
473
תשובות
2638
חברים

Unlike regular recycling, organic recycling collects biodegradable materials for composting. To understand how to encourage residents to participate in this form of recycling, the City of Tel Aviv drafted a consulting question:

We waste precious land and resources every year because of trash. The time has come to stop. What can we do to encourage residents in this neighborhood to recycle their organic waste?

The City reached out to different groups of stakeholders:

ועדי בתים

מנהיגים קהילתיים

מנהיגים בולטים

עסקים מרכזיים

כלל התושבים

מורים ומנהלים

Advice was collected through several channels

Text messages were sent to participants, and city officials knocked on some doors. The Mayor headed a community roundtable, in which all responses were added to the site in real time.

62 Roundtables

+100 Phone Calls

+20,000 Emails

Posts on Facebook

PR Campaign

15,000 Text Messages

שולחנות עגולים

דואר אלקטרוני

יחסי ציבור ותקשורת

כנסים

רשתות חברתיות

מסרונים אישיים

The insights focused on creating a sense of civic duty rather than any financial incentive

The theme of responsibility for the environment is intertwined with Jewish values. Having religious leaders calling the residents to recycle will change their approach..."

"Many of the residents were not born in Israel. We better use icons instead of texts, and adopt the messaging to different groups from different cultures..."

"We should start having garbage separation in schools, even before focusing on residents. Pupils are the real agents of change, especially when they return home..."

The City of Tel Aviv put together an action plan which included the launch of a new campaign that quoted city residents on why they recycle. It led to unprecedented levels of recycling.

לתיאום שיחת הדגמה

תודה. נחזור אליך בקרוב.
משהו השתבש. ניתן לנסות שוב או לכתוב לנו ב-info@insights.us.
לא תודה

רוצה לדבר?

בשיחת הדגמה נוכל להכיר טוב יותר את הצרכים שלך

תודה. נחזור אליך בקרוב.
משהו השתבש. נסו שוב.

Ron Hulday, ÜRGERMEISTER VON TEL-AVIV

This is how we successfully introduced organic waste recycling in the City of Tel Aviv

2638
User
473
Antworten
9
Erkenntnisse
90%
Stellungnahmen
Nein, lieber nicht.

Sie möchten mehr erfahren?

Wir melden uns bei Ihnen!

Danke! Wir melden uns innerhalb von 24 Stunden bei Ihnen.
Oops! Something went wrong while submitting the form

Unlike regular recycling, organic recycling collects biodegradable materials for composting. To understand how to encourage residents to participate in this form of recycling, the City of Tel Aviv drafted a consulting question:

We waste precious land and resources every year because of trash. The time has come to stop. What can we do to encourage residents in this neighborhood to recycle their organic waste?

The City reached out to different groups of stakeholders:

Advice was collected through several channels

PR Kampagnen

E-Mails

SMS

Konferenzen

Facebook

Twitter

The insights focused on creating a sense of civic duty rather than any financial incentive

The theme of responsibility for the environment is intertwined with Jewish values. Having religious leaders calling the residents to recycle will change their approach..."

"Many of the residents were not born in Israel. We better use icons instead of texts, and adopt the messaging to different groups from different cultures..."

"We should start having garbage separation in schools, even before focusing on residents. Pupils are the real agents of change, especially when they return home..."

Open Story

CITY

Open Story

GOVERNMENT

Open Story

CITY

Open Story

COMMUNITY

Sie wollen mehr erfahren?

Vielen Dank! Wir werden Sie umgehend kontaktieren!
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Nein, lieber nicht.