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Moshe Bar Siman Tov, Director of the Israeli Health Ministry

This Is How We Designed A National Strategy To Encourage Healthy Eating With The Advice Of Consumers

10,306
Members
1,107
Answers
9
Insights
78%
Impact

First, the Ministry of Health defined its consulting question:

The Ministry is currently leading a health revolution and we are asking for advice - what will help you and your family choose to eat healthier and less processed food? How can we help you with this and what should the food industry do in your opinion?

The Ministry defined the stakeholder groups with whom it wished to consult

Front Line Staff

Patients & Families

Non Profits

Doctors & Nurses

Nutritionists

Ministry Employees

Advice from different channels was gathered in one place

Personalized Emails
Personalized Texts
Round Tables
Facebook Posts
Newspaper Ads

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

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משה בר סימן טוב, מנכ"ל משרד הבריאות

This Is How We Designed A National Strategy To Encourage Healthy Eating With The Advice Of Consumers

סמל מדינת ישראל
1,107
תשובות
10,306
חברים
78%
השפעה
9
תובנות

First, the Ministry of Health defined its consulting question:

The Ministry is currently leading a health revolution and we are asking for advice - what will help you and your family choose to eat healthier and less processed food? How can we help you with this and what should the food industry do in your opinion?

The Ministry defined the stakeholder groups with whom it wished to consult

ראשי אגודות

מטופלים

NGOs

רופאים ואחיות

תזונאים

עובדי ארגוני בריאות

התשובות נאספו בערוצים פיזיים ודיגיטליים

The Ministry of Health contacted partners through newspaper ads, personal emails, text messages, focus groups, roundtables, Facebook campaigns and advertising on the Ministry's website.

דואר אלקטרוני
מסרונים אישיים
שולחנות עגולים
עמוד הפייסבוק
מודעות בעיתון

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

להדגמה בארגון שלך:

תודה. נחזור אליך בקרוב.
משהו השתבש. ניתן לנסות שוב או לכתוב לנו ב-info@insights.us.

This Is How We Designed A National Strategy To Encourage Healthy Eating With The Advice Of Consumers

10,306
User
1,107
Antworten
9
Erkenntnisse
78%
Stellungnahmen

First, the Ministry of Health defined its consulting question:

The Ministry is currently leading a health revolution and we are asking for advice - what will help you and your family choose to eat healthier and less processed food? How can we help you with this and what should the food industry do in your opinion?

The Ministry defined the stakeholder groups with whom it wished to consult

Verwaltung

NGOs

Advice from different channels was gathered in one place

E-Mails
SMS
Runde Tische
Posts on Facebook
PR Kampagnen

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

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