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Ron Hulday, Mayor of Tel-Aviv

This Is How We Designed A Strategy For Mazeh 9 - The Home For The Youth Of Tel Aviv

2,135
Members
1,095
Answers
7
Insights
62%
Impact

Months before the launch, the city defined its consulting question:

Mazeh 9 was set up by the city to be the place for young citizens; four floors in a spectacular building. But what should we do with each level to turn it into a real home for the young community?

Different groups of stakeholders were invited to give advice

Young Residents

City Employees

Young Leaders

Nonprofits

Young Entrepreneurs

General Public

All the advice was collected through various platforms

Facebook Posts
PR Campaign
Personalized Texts
Personalized Emails
Focus Groups

The insights shaped the entire strategy of Mazeh 9

"Meaningful meeting opportunities are limited. There is a need to create a difference space for it..."

“We lack the resources to help young people take their exciting new ideas and carry them out...”

“At home, everyone is able to find their own place within it and arrange it to their liking...”

The City decided on the contents, design, and policies of Mazeh 9. Then, each participant received a personal update on his/her impact:

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רון חולדאי, ראש עיריית תל אביב

This Is How We Designed A Strategy For Mazeh 9 - The Home For The Youth Of Tel Aviv

סמל מדינת ישראל
1,095
תשובות
2,135
חברים
62%
השפעה
7
תובנות

Months before the launch, the city defined its consulting question:

Mazeh 9 was set up by the city to be the place for young citizens; four floors in a spectacular building. But what should we do with each level to turn it into a real home for the young community?

Different groups of stakeholders were invited to give advice

צעירים בעיר

עובדי העירייה

מנהיגים צעירים

חברה אזרחית

יזמים צעירים

הציבור הרחב

התשובות נאספו בערוצים פיזיים ודיגיטליים

The City reached out to dozens of thousands of young residents through street campaigns, Facebook posts, emails, and direct interactions (e.g., in bars and coffee shops around town).

עמוד הפייסבוק
יחסי ציבור
מסרונים אישיים
דואר אלקטרוני
קבוצות מיקוד

The insights shaped the entire strategy of Mazeh 9

"Meaningful meeting opportunities are limited. There is a need to create a difference space for it..."

“We lack the resources to help young people take their exciting new ideas and carry them out...”

“At home, everyone is able to find their own place within it and arrange it to their liking...”

The City decided on the contents, design, and policies of Mazeh 9. Then, each participant received a personal update on his/her impact:

להדגמה בארגון שלך:

תודה. נחזור אליך בקרוב.
משהו השתבש. ניתן לנסות שוב או לכתוב לנו ב-info@insights.us.

Ron Hulday, ÜRGERMEISTER VON TEL-AVIV

This Is How We Designed A Strategy For Mazeh 9 - The Home For The Youth Of Tel Aviv

2,135
User
1,095
Antworten
7
Erkenntnisse
62%
Stellungnahmen

Months before the launch, the city defined its consulting question:

Mazeh 9 was set up by the city to be the place for young citizens; four floors in a spectacular building. But what should we do with each level to turn it into a real home for the young community?

Different groups of stakeholders were invited to give advice

Nachbarschaft

Verwaltung

Gruppenleiter

NGOs

Junge Unternehmer

Öffentlichkeit

All the advice was collected through various platforms

Posts on Facebook
PR Kampagnen
SMS
E-Mails
Fokusgruppen

The insights shaped the entire strategy of Mazeh 9

"Meaningful meeting opportunities are limited. There is a need to create a difference space for it..."

“We lack the resources to help young people take their exciting new ideas and carry them out...”

“At home, everyone is able to find their own place within it and arrange it to their liking...”

The City decided on the contents, design, and policies of Mazeh 9. Then, each participant received a personal update on his/her impact:

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