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Ron Hulday, Mayor of Tel-Aviv

This Is How We Successfully Introduced Organic Waste Recycling In The City Of Tel Aviv

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Members
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Answers
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Insights
100%
Impact

Composting requires citizens to separate biodegradable materials. Looking for ways to change behavior, the City defined its question:

We lose precious land and resources every year due to organic waste we could have reused. Seeking to make progress, what can we do to encourage residents in your neighborhood to separate their organic waste so that we could recycle it?

The City reached out to different groups of stakeholders

Resident Associations

Community Leaders

Local Businesses

Teachers

Neighborhood Residents

Others

Advice was collected through online and offline channels

Facebook Posts
PR Campaign
Round Tables
Personalized Emails
Personalized Texts

The City realized it should emphasize the civic duty of recycling

"Environmental responsibility is intertwined within Jewish values. Having religious leaders calling the residents to recycle will change their approach..."

"Many residents were not born in Israel. We better use icons instead of texts, and promote different messages to different groups and cultures..."

"We should increase recycling education in schools, even before focusing on residents. Pupils are the real agents of change, especially when they return home..."

The City put together an action plan and updated citizens on their impact. Recycling levels in the months reached an all time record.

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רון חולדאי, ראש עיריית תל אביב

This Is How We Successfully Introduced Organic Waste Recycling In The City Of Tel Aviv

סמל מדינת ישראל
473
תשובות
2,638
חברים
100%
השפעה
9
תובנות

Composting requires citizens to separate biodegradable materials. Looking for ways to change behavior, the City defined its question:

We lose precious land and resources every year due to organic waste we could have reused. Seeking to make progress, what can we do to encourage residents in your neighborhood to separate their organic waste so that we could recycle it?

The City reached out to different groups of stakeholders

ועדי בתים

מנהיגים קהילתיים

עסקים מרכזיים

מורים ומנהלים

תושבי השכונה

אחרים

התשובות נאספו בערוצים פיזיים ודיגיטליים

Text messages were sent to participants, and city officials knocked on some doors. The Mayor headed a community roundtable, in which all responses were added to the site in real time.

עמוד הפייסבוק
יחסי ציבור
שולחנות עגולים
דואר אלקטרוני
מסרונים אישיים

The City realized it should emphasize the civic duty of recycling

"Environmental responsibility is intertwined within Jewish values. Having religious leaders calling the residents to recycle will change their approach..."

"Many residents were not born in Israel. We better use icons instead of texts, and promote different messages to different groups and cultures..."

"We should increase recycling education in schools, even before focusing on residents. Pupils are the real agents of change, especially when they return home..."

The City put together an action plan and updated citizens on their impact. Recycling levels in the months reached an all time record.

להדגמה בארגון שלך:

תודה. נחזור אליך בקרוב.
משהו השתבש. ניתן לנסות שוב או לכתוב לנו ב-info@insights.us.

Ron Hulday, ÜRGERMEISTER VON TEL-AVIV

This Is How We Successfully Introduced Organic Waste Recycling In The City Of Tel Aviv

2,638
User
473
Antworten
9
Erkenntnisse
100%
Stellungnahmen

Composting requires citizens to separate biodegradable materials. Looking for ways to change behavior, the City defined its question:

We lose precious land and resources every year due to organic waste we could have reused. Seeking to make progress, what can we do to encourage residents in your neighborhood to separate their organic waste so that we could recycle it?

The City reached out to different groups of stakeholders

Ansässige Unternehmen

PädagogInnen

Advice was collected through online and offline channels

Posts on Facebook
PR Kampagnen
Runde Tische
E-Mails
SMS

The City realized it should emphasize the civic duty of recycling

"Environmental responsibility is intertwined within Jewish values. Having religious leaders calling the residents to recycle will change their approach..."

"Many residents were not born in Israel. We better use icons instead of texts, and promote different messages to different groups and cultures..."

"We should increase recycling education in schools, even before focusing on residents. Pupils are the real agents of change, especially when they return home..."

The City put together an action plan and updated citizens on their impact. Recycling levels in the months reached an all time record.

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