This is how we succeeded to generate new insights during a national conference
The Israel 2021 Conference gathered hundreds of changemakers to plan for Israel’s economic and social future. We presented then with a challenge:
We had a tremendous year, with lots of changes. What enabled us to deliver change? What can we do better this year?
Several groups of stakeholders were asked to address the challenge:
Before the conference, the Conference Team launched their consulting site
The participants have tremendous amount of knowledge and wisdom. Instead of having speakers lecturing them, we decided that they should generate their own contents.
Participants were invited to add answers before and during the conference:
In the days prior to the conference, personalized emails were sent to conference attendees asking them to enter the site and submit answers. Each person also received a text message that allowed them to reply to the proposed question. The conference itself included roundtables where responses were uploaded in real time to the site.
+100 Phone Calls
Posts on Facebook
15,000 Text Messages
יחסי ציבור ותקשורת
Insights were presented during an afternoon session at the Israel 2021 Conference.
Participants were invited to highlight answers, and link them to existing insights. Due to time limitations, Insights were refined by a designated team during the conference.
הצוות המוביל מטעם הארגון קרא חלק מהידע שנאסף, אישר את התובנות וקיבל את ההחלטות שנשלחו למשתתפים.
שותפי תובנות קיבצו תגובות לכדי תובנות משותפות, ולקחו אחריות מלאה על אישור תשובות המשתתפים וניהול הפרויקט כולו.
המשתתפים סימנו משפטים חשובים, חיברו אותם לתובנות ויצרו תובנות חדשות, כך שהם עשו את רוב עבודת הניתוח עבורך!
The insights were published in the national newspaper
"The 2011 Social Protests created a sense of hope for change... From a group of individuals, we became a group committed to a shared outcome..."
"Doing things together gives us new powers... Honest, authentic and personal dialogue, without mediators, is the key to deliver change..."
"Our public discourse changed during the last year and a few significant changes were launched... We now have a green light to move forward..."
Though no decisions were made at the conference, dozens of comments were published by the press the following day. Each participant received a personalized response: